Ben Leonard discusses eCommerce brokerage, acquisition strategies, and the specific types of buyers looking to purchase online businesses.
Ben Leonard discusses eCommerce brokerage, acquisition strategies, and the specific types of buyers looking to purchase online businesses.
This episode explores why shoppers buy (or don't buy) on Amazon by categorizing different types of shoppers and their distinct behaviors.
Jim Huffman shares a coaching session on fixing brand positioning by understanding the psychology of the 'informed buyer' and other customer types.