Nik Sharma discusses website design lessons and highlights Roku Ads Manager as an accessible entry point for brands to launch self-service connected TV advertising campaigns.
Nik Sharma discusses website design lessons and highlights Roku Ads Manager as an accessible entry point for brands to launch self-service connected TV advertising campaigns.
This episode focuses on AppLovin as a scaling channel for DTC brands, while the transcript includes a specific segment dedicated to TV advertising and its measurement.
Meghan Corroon and Andrew Lipsman discuss measuring retail media incrementality and comparing measurement models like MMM, which are essential for calculating TV ROI.