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Explores AppLovin as a new ad channel for ecommerce, its scalability compared to Meta, and includes insights on TV advertising and measurement.

Source: E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships on Marketing Operators.

Top episodes

1. 1. E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

   Marketing Operators

   Explores AppLovin as a new ad channel for ecommerce, its scalability compared to Meta, and includes insights on TV advertising and measurement.

2. 2. E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

   Marketing Operators

   Tecovas CMO Krista Dalton shares insights on brand growth, marketing data, and using localized and digital strategies to scale a heritage brand.

3. 3. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Experts discuss measuring the incremental impact of retail media networks and how to verify if advertising spend is actually driving new sales.

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