Former Jones Road CEO Cody Plofker and Tatari's Sean Drobeck discuss the TV playbook, focusing on how to evaluate TV partners and avoid misleading metrics.
Former Jones Road CEO Cody Plofker and Tatari's Sean Drobeck discuss the TV playbook, focusing on how to evaluate TV partners and avoid misleading metrics.
A special edition summit panel exploring the evolution of streaming viewers and the frameworks for measurement and attribution in CTV and streaming.
Juhi Pikale of Fabletics and Austin Santino from Tatari reveal top strategies for TV advertising and how brands can measure ROI and success.