Tv Advertising Measurement

Answer

Paid media expert David Herrmann discusses channel testing, creative diversity, and performance social strategies for modern brands.

Source: E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing on Marketing Operators.

Top episodes

1. 1. E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

   Marketing Operators

   Paid media expert David Herrmann discusses channel testing, creative diversity, and performance social strategies for modern brands.

2. 2. E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

   Marketing Operators

   CMO Krista Dalton shares how Tecovas uses granular reporting and data to scale their brand while maintaining strong performance metrics.

3. 3. Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

   Marketing Operators

   The team explores alternative media channels and strategies to move beyond the traditional Meta/Google playbook, including post-purchase optimization.

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