Ci En Lee joins to discuss the 'trendscasting industrial complex' and the role of annual forecasting in the current era.
Ci En Lee joins to discuss the 'trendscasting industrial complex' and the role of annual forecasting in the current era.
WGSN's Andrea Bell explains how trend forecasting helps future-proof retail businesses by understanding consumer shifts.
Cultural theorist Matt Klein discusses findings from his annual report and how to identify prevailing patterns and shifting trends.