Optimove’s Moshe Demri discusses holiday loyalty and the critical role of transparency and messaging in the face of tariffs and inflation.
Optimove’s Moshe Demri discusses holiday loyalty and the critical role of transparency and messaging in the face of tariffs and inflation.
Molly Pittman discusses the trade-offs between in-house and agency media buying, emphasizing the need for transparent communication and operational visibility.
Andrew Faris argues that 'directness' is the key to advertising, exploring how clear communication builds customer trust for commodity products.