Dylan Ander discusses CRO best practices and moving beyond surface-level metrics to smarter web analytics for media buying performance.
Dylan Ander discusses CRO best practices and moving beyond surface-level metrics to smarter web analytics for media buying performance.
Eric Seufert joins to discuss why modern marketers must think like data scientists to properly measure and analyze media performance.
The hosts break down how to set KPIs, structure reporting, and run meetings to drive results through data-driven decisions.