Agency experts Dean Niesten and Rik Koopman discuss social media investment strategies and defining the best measures of ROI for Facebook and Instagram marketing.
Agency experts Dean Niesten and Rik Koopman discuss social media investment strategies and defining the best measures of ROI for Facebook and Instagram marketing.
Kristen LaFrance and Katrina Nguyen explore Meta's Threads platform, focusing on performance tracking and ROI measurement for ecommerce brands on new social channels.
A focused look at social media strategy, including how to outsource efforts while maintaining a consistent brand voice and accurately measuring the financial return on those investments.