Tracking Social Media Roi

Answer

Discusses measuring ROI on emerging social platforms, specifically Meta's Threads, and how DTC brands should approach performance tracking.

Source: The Recap | On Threads on Hit Subscribe | The subscription ecommerce podcast by Recharge.

Top episodes

1. 1. The Recap | On Threads

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Discusses measuring ROI on emerging social platforms, specifically Meta's Threads, and how DTC brands should approach performance tracking.

2. 2. Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

   DTC Podcast

   Explores how Meta's attribution changes affect ROAS reporting and how to track marketing efficiency accurately.

3. 3. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   A deep dive into measuring true incremental ROAS and identifying the real ROI of social media advertising by moving past misleading attribution settings.

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