Eric and Debbie discuss TikTok's Symphony suite and how to use AI to scale creative briefs and track affiliate sales and ROAS.
Eric and Debbie discuss TikTok's Symphony suite and how to use AI to scale creative briefs and track affiliate sales and ROAS.
Kristen LaFrance and Katrina Nguyen discuss Meta's Threads app and the challenges of measuring ROI on new social media platforms.
Nisarg Shah shares tips on influencer marketing, specifically focusing on how to measure social and sales performance for campaigns.