Tracking Influencer Campaign Roi

Answer

Marketing leaders from Ridge and HexClad discuss the future of retention and performance marketing, featuring a deep dive into modeling influencer ROAS and incrementality frameworks.

Source: Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout on Marketing Operators.

Top episodes

1. 1. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   Marketing leaders from Ridge and HexClad discuss the future of retention and performance marketing, featuring a deep dive into modeling influencer ROAS and incrementality frameworks.

2. 2. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   Explores shifting from buying reach to buying cultural equity, featuring frameworks for translating influencer performance into measurable business metrics like ROAS.

3. 3. Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Jordan Bass (HOP WTR) shares his methodology for influencer marketing, specifically how to track organic and paid performance to drive growth in both retail and DTC.

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