Tracking Influencer Campaign Roi

Answer

Cody Plofker and Connor MacDonald discuss shifting influencer strategy from simple reach to cultural equity and performance modeling.

Source: Creators Over Reach: How to Rewrite Your Influencer Marketing on Marketing Operators.

Top episodes

1. 1. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   Cody Plofker and Connor MacDonald discuss shifting influencer strategy from simple reach to cultural equity and performance modeling.

2. 2. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   Growth experts discuss the future of retention and creator performance, including frameworks for negotiating and measuring influencers.

3. 3. Steven Borrelli: How Cuts Clothing Leverage Influencer

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Steven Borrelli of Cuts Clothing shares his methodology for tracking influencer campaigns by handle and hashtag mentions to measure impact.

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