Bonus episode covers modeling influencer performance, incrementality, and ROAS using modern AI and strategic frameworks.
Bonus episode covers modeling influencer performance, incrementality, and ROAS using modern AI and strategic frameworks.
Discusses the evolution of DTC in 2025, specifically addressing the technical challenges of tracking influencer attribution and discount code leakage.
Michael Brandt (HVMN) explains how to establish partnerships and the specific models used to track influencer ROI in high-growth brands.