Tracking Influencer Campaign Roi

Answer

Olivia Kory (Haus) joins to discuss incrementality and using multipliers to translate influencer performance into ROAS calls.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Olivia Kory (Haus) joins to discuss incrementality and using multipliers to translate influencer performance into ROAS calls.

2. 2. Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Jordan Bass (HOP WTR) shares his methodology for influencer marketing and the specific tools used to track organic and paid performance.

3. 3. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   The team discusses shifting from buying reach to buying culture and how to translate influencer performance using multipliers.

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