Topical Authority

Answer

SEO expert Dale Bertrand discusses how to align content with user intent and leverage Google's shift toward topic-based authority and generative AI.

Source: Writing for People, Not Just Search Engines | Dale Bertrand | Fire&Spark | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Writing for People, Not Just Search Engines | Dale Bertrand | Fire&Spark | Bonus Episode

   Honest Ecommerce

   SEO expert Dale Bertrand discusses how to align content with user intent and leverage Google's shift toward topic-based authority and generative AI.

2. 2. Ranking #1 Isn't Enough Anymore. Will AI Recommend Your Brand? - Leo Poitevin

   The eCom Ops Podcast

   Leo Poitevin explores the transition from traditional SEO to Generative Engine Optimization (GEO), focusing on building brand trust and recommendation over simple rankings.

3. 3. How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager

   New Frontier (AI & Ecommerce)

   Emma Lifer and Max Sinclair discuss winning in search and marketplaces through frequent content updates and leveraging high-authority publishers for SEO/AEO.

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