Topical Authority

Answer

VP of Brand & Creative Olivia Hnatyshin explains how Furniture.com uses AI and data to become a definitive marketplace authority in a complex category.

Source: How Furniture.com Repaired Furniture Shopping For Everyone on Future Commerce.

Top episodes

1. 1. How Furniture.com Repaired Furniture Shopping For Everyone

   Future Commerce

   VP of Brand & Creative Olivia Hnatyshin explains how Furniture.com uses AI and data to become a definitive marketplace authority in a complex category.

2. 2. In-store Innovation Helps the Road Runner Sports “Con-SHOE-mer” Go the Distance: LIVE from eTail Palm Springs

   Future Commerce

   Sean Peterson discusses using technology to humanize customer experiences and develop deep knowledge to serve a specific consumer segment (runners) effectively.

3. 3. Moomin Shop: Licensing and Merchandising For An Iconic Global Brand

   Shopify Masters

   Jonas Forth discusses licensing and merchandising for the iconic Moomin brand, focusing on content marketing and maintaining authority over a legacy IP.

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