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Group SEO Manager Kev Wiles discusses the critical role of search intent in SEO success and how it aligns with the customer journey from awareness to purchase.

Source: Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles on eCommerce MasterPlan.

Top episodes

1. 1. Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles

   eCommerce MasterPlan

   Group SEO Manager Kev Wiles discusses the critical role of search intent in SEO success and how it aligns with the customer journey from awareness to purchase.

2. 2. MarketerHire Exec on Freelancers, Content, SEO

   Ecommerce Conversations

   Tracey Wallace discusses content marketing, SEO, and driving traffic. She explains intent-based marketing and how to leverage freelancers for content execution.

3. 3. SearchGPT: How to optimize for ChatGPT's new search functionality

   New Frontier (AI & Ecommerce)

   Explores optimization for SearchGPT and AI search, specifically highlighting semantic content building and providing natural responses to FAQs.

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