Top-Of-Funnel Measurement

Answer

Connor MacDonald and Cody Plofker discuss specific tactics and measurement frameworks for Meta reach and top-of-funnel paid media strategies.

Source: How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing on Marketing Operators.

Top episodes

1. 1. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss specific tactics and measurement frameworks for Meta reach and top-of-funnel paid media strategies.

2. 2. Ep 476: How to Leverage Google PMAX for Demand Capture and Growth | AKNF

   DTC Podcast

   Explores how to leverage Google PMAX and measure the impact of TOFU investments like YouTube and TV on overall growth.

3. 3. Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF

   DTC Podcast

   A deep dive into YouTube Ads, focusing on building a full funnel and measuring the specific impact of top-of-funnel campaigns.

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