Top-Of-Funnel Measurement

Answer

Eli and Sean Frank (CEO of The Ridge) discuss brand vs. performance, attribution hot takes, and incrementality testing for scaling to 9-figures.

Source: S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank on Down To Chat.

Top episodes

1. 1. S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

   Down To Chat

   Eli and Sean Frank (CEO of The Ridge) discuss brand vs. performance, attribution hot takes, and incrementality testing for scaling to 9-figures.

2. 2. S7 E6: The Inside Scoop on DTC Growth Plans in 2024

   Limited Supply

   Nik and Moiz explore DTC growth plans for 2024, focusing on mixed media modeling, TV ads, and the challenges of attributing top-of-funnel activities.

3. 3. S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram

   Down To Chat

   Kendall Dickieson joins to discuss social and influencer strategy, including measurement challenges and incrementality testing for top-of-funnel efforts.

← Search again on AskThePods