Sarah joins the host to discuss building an SEO-specific sales funnel, focusing on creating content that attracts broad audiences at the top of the funnel (TOFU).
Sarah joins the host to discuss building an SEO-specific sales funnel, focusing on creating content that attracts broad audiences at the top of the funnel (TOFU).
Kunle Campbell introduces the PROFIT framework, emphasizing the importance of keeping the top of the funnel fresh with content to feed demand capture.
Kari from Pilothouse breaks down how to build a full funnel on YouTube, specifically focusing on how to measure and optimize top-of-funnel impact through video content.