Top Of Funnel Advertising

Answer

Michael True discusses measuring top-of-funnel channels like YouTube, TV, and influencers using Marketing Mix Modeling to overcome messy attribution.

Source: Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True discusses measuring top-of-funnel channels like YouTube, TV, and influencers using Marketing Mix Modeling to overcome messy attribution.

2. 2. From Organic Creative to Paid Performance: The New Flywheel

   Marketing Operators

   Marketing experts discuss the new flywheel of using organic creative to drive paid performance and scaling brand presence through social media.

3. 3. How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428)

   Ecommerce Coffee Break

   Explores top-of-funnel tactics like TikTok Live and UGC to drive engagement and sales, focusing on why authentic content beats AI.

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