Analysis of recent reports showing that the 35–54 age demographic, rather than Gen Z, is a major driver of TikTok Shop purchases.
Analysis of recent reports showing that the 35–54 age demographic, rather than Gen Z, is a major driver of TikTok Shop purchases.
Examines why brands should sell on TikTok Shop, including a breakdown of user age groups and shopper profiles.
A news segment revealing that the 35-54 age demographic is surprisingly active on TikTok Shop, contrary to popular belief about Gen Z dominance.