Explores TikTok advertising strategies, the role of authenticity, and how influencer marketing dynamics are evolving on the platform.
Explores TikTok advertising strategies, the role of authenticity, and how influencer marketing dynamics are evolving on the platform.
Josh Durham shares strategies used by 8-figure brands to scale through influencer partnerships and performance-driven UGC on TikTok and other platforms.
Focuses on TikTok Spark Ads and how brands can amplify influencer posts to drive sales, with a specific look at TikTok Shop.