Third-Party Data Deprecation

Answer

Larry Kim discusses why DTC brands must shift to first-party data as third-party data becomes increasingly scarce due to platform changes by Google and Facebook.

Source: Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311) on Ecommerce Coffee Break.

Top episodes

1. 1. Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

   Ecommerce Coffee Break

   Larry Kim discusses why DTC brands must shift to first-party data as third-party data becomes increasingly scarce due to platform changes by Google and Facebook.

2. 2. 240. iOS17 & Cookies: Tech Changes that Will Affect Your Marketing

   eCommerce Badassery

   An exploration of the technical changes coming to the internet, specifically focusing on iOS17 and the deprecation of third-party cookies and their impact on tracking.

3. 3. The Ongoing Evolution of Data Analytics With Brad Redding

   Up Arrow Podcast

   Brad Redding discusses the evolution of data analytics and the move toward server-side tracking as third-party cookies are phased out.

← Search again on AskThePods