Joe Keenan and Kristina Stidham discuss Total Retail's report on adopting digital marketing strategies for customer acquisition and retention in a changing landscape.
Joe Keenan and Kristina Stidham discuss Total Retail's report on adopting digital marketing strategies for customer acquisition and retention in a changing landscape.
Valerie Grant, lifecycle marketing manager at Kroger, discusses engagement, retention, and how the grocer differentiates its marketing strategy.
Kevin Miller, CMO of The Fresh Market, discusses using shoppable video to engage e-commerce users and his vision for the brand.