Third-Party Cookie Deprecation

Answer

A dedicated deep dive into the cookieless future, Ben Parr discusses the tools replaces third-party tracking with zero-party data.

Source: Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI) on Future Commerce.

Top episodes

1. 1. Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI)

   Future Commerce

   A dedicated deep dive into the cookieless future, Ben Parr discusses the tools replaces third-party tracking with zero-party data.

2. 2. The Ongoing Evolution of Data Analytics With Brad Redding

   Up Arrow Podcast

   Brad Redding discusses the technical evolution of analytics as third-party cookies disappear, focusing on server-side solutions.

3. 3. How Your Loyalty Program Can Unlock First- and Zero-Party Data

   Retail Remix

   Focuses on how cookie elimination makes third-party data collection impossible and how loyalty programs provide a first-party data alternative.

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