Google Coach Leona Griffin discusses the transition to GA4, which is closely tied to privacy changes and the shift away from traditional cookie tracking.
Google Coach Leona Griffin discusses the transition to GA4, which is closely tied to privacy changes and the shift away from traditional cookie tracking.
Tailer Carpenter discusses managing sustainable PPC strategies. While not solely about cookies, advertising strategies are currently undergoing major shifts due to tracking deprecation.
A discussion on customer acquisition costs and the difficulty of getting new customers, which is a direct consequence of reduced targeting capabilities from cookie deprecation.