Brad Redding and Chase Zieman discuss the evolution of data analytics and the necessity of moving away from third-party cookie reliance.
Brad Redding and Chase Zieman discuss the evolution of data analytics and the necessity of moving away from third-party cookie reliance.
A deep dive into the technical changes affecting marketing, specifically focusing on iOS17 and the end of third-party cookies.
A discussion on 'frictionless' commerce and how the removal of third-party cookies is forcing a shift in how ad creatives and funnels are built.