Third-Party Cookie Deprecation

Answer

Brad Redding of Elevar discusses the evolution of data analytics and how brands are adapting to the removal of third-party cookies using server-side tracking.

Source: The Ongoing Evolution of Data Analytics With Brad Redding on Up Arrow Podcast.

Top episodes

1. 1. The Ongoing Evolution of Data Analytics With Brad Redding

   Up Arrow Podcast

   Brad Redding of Elevar discusses the evolution of data analytics and how brands are adapting to the removal of third-party cookies using server-side tracking.

2. 2. Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

   Ecommerce Coffee Break

   Mati Ram explains how to use AI and first-party data to maintain ad performance as third-party cookies are phased out.

3. 3. 240. iOS17 & Cookies: Tech Changes that Will Affect Your Marketing

   eCommerce Badassery

   A deep dive into the technical changes affecting marketing, specifically focusing on the death of the 3rd party cookie and iOS 17 updates.

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