Explores the inner workings of Chinese e-commerce businesses, their rapid expansion across marketplaces, and their low-price strategies.
Explores the inner workings of Chinese e-commerce businesses, their rapid expansion across marketplaces, and their low-price strategies.
Expert David Cikanek discusses strategies for expanding local stores into global e-commerce marketplaces and managing operational complexity.
Adrien Nussenbaum of Mirakl shares insights on what works and what fails when brands launch or join online marketplaces.