Brand positioning expert Kathy Guzman Galloway discusses how to understand your audience and ensure your brand promise aligns with customer needs for eCommerce growth.
Brand positioning expert Kathy Guzman Galloway discusses how to understand your audience and ensure your brand promise aligns with customer needs for eCommerce growth.
Vera Bradley’s leadership explains the 'fine art' of transforming a 42-year-old brand, including audience shifts and a total identity overhaul.
Moment founder Marc Barros discusses evolving a brand over 10 years by constantly re-evaluating the Ideal Customer Profile (ICP) and finding new customer segments.