Dylan Jacob of BrüMate discusses generating $21M in sales by pivoting and changing his main target market based on evolving customer needs.
Dylan Jacob of BrüMate discusses generating $21M in sales by pivoting and changing his main target market based on evolving customer needs.
Brand expert Kathy Guzman Galloway discusses mastering brand positioning by understanding the target audience and ensuring consistent brand promises for growth.
Moment founder Marc Barros explains how identifying the 'next customer' and using feedback guides a company's long-term evolution from hardware to a marketplace.