A deep dive into audience targeting, using data to move beyond guesswork and identify your brand's authentic customer base.
A deep dive into audience targeting, using data to move beyond guesswork and identify your brand's authentic customer base.
Mark and Ian Hammersley discuss misconceptions in ecommerce and the importance of knowing exactly who you are selling to within their growth system.
Former Amazon insider Andrew Tookey reveals strategies for identifying ideal audiences and using Brand Analytics to understand customer needs.