A deep dive into audience targeting 101, focusing on using data to understand and define your authentic audience rather than relying on gut feelings.
A deep dive into audience targeting 101, focusing on using data to understand and define your authentic audience rather than relying on gut feelings.
This episode discusses building a DTC strategy by transforming ad accounts through the definition of real audiences and customer personas.
The Hammersley brothers discuss the biggest misconceptions in ecommerce, highlighting why identifying your target audience is a critical foundational step.