Eric and Avery discuss using data to move beyond 'delusion' and identify an authentic audience through research and behavior analysis.
Eric and Avery discuss using data to move beyond 'delusion' and identify an authentic audience through research and behavior analysis.
This episode explores why brands struggle with their message and how to properly identify who your listeners or customers actually are.
Copywriter Chris Orzechowski discusses scaling brands through specialized audience segmentation and tailored messaging.