VAT19 founder Jamie Salvatori discusses using audience profiling and targeting to drive successful TV and digital advertising campaigns for niche products.
VAT19 founder Jamie Salvatori discusses using audience profiling and targeting to drive successful TV and digital advertising campaigns for niche products.
This episode explores common misconceptions about knowing your customer and how to refine your target audience through testing and content reaction.
Lanny Smith shares how he built a 23,000-person audience before launch by utilizing deep target audience profiling and demand-first thinking.