Ari Kahn and Chris Mercer discuss integrating AI with measurement in eCommerce, emphasizing data strategy for performance optimization.
Ari Kahn and Chris Mercer discuss integrating AI with measurement in eCommerce, emphasizing data strategy for performance optimization.
Explores the use of automation and incrementality indices to optimize ad spend and ROAS.
A deep dive into A/B testing and landing page optimization to improve Meta ad performance and algorithm diversity.