Cody and Eli discuss testing Twitter ads, fixing retention issues, and utilizing Meta's Advantage+ campaigns for DTC growth.
Cody and Eli discuss testing Twitter ads, fixing retention issues, and utilizing Meta's Advantage+ campaigns for DTC growth.
Retention.com CEO Adam Robinson joins Cody to discuss identifying anonymous website visitors to increase revenue and improve marketing efficiency.
Managing Partner Ben Lerer discusses the shift in VC funding for DTC brands, the impact of AI, and what investors look for in modern e-commerce.