Kevin Williams discusses marketing 'edgy' products for Balls.co, focusing on using humor to overcome the discomfort associated with taboo subjects.
Kevin Williams discusses marketing 'edgy' products for Balls.co, focusing on using humor to overcome the discomfort associated with taboo subjects.
Phillip and Brian analyze shock tactics in marketing, focusing on campaigns designed to 'shock' their way into relevance and the pitfalls of such strategies.
The founders of Tabs Chocolate explain how they engineered virality by marketing a product that blends sex and chocolate.