Discusses the shift to 'DTC 3.0,' focusing on sustainable and profitable growth strategies for modern retail brands.
Discusses the shift to 'DTC 3.0,' focusing on sustainable and profitable growth strategies for modern retail brands.
Matthew Scanlan discusses moving away from rapid growth toward sustainable profitability and long-term DTC trends.
Focuses on the intersection of brand strategy and performance marketing to build a real foundation for DTC growth.