Jessica Totillo Coster explores how to fix 'boring' online stores by integrating surprise and delight tactics to improve the customer experience.
Jessica Totillo Coster explores how to fix 'boring' online stores by integrating surprise and delight tactics to improve the customer experience.
A deep dive into retention marketing, specifically focusing on loyalty, segmentation, and tactical surprise and delight methods for subscription brands.
An exploration of unconventional Black Friday strategies that use the element of surprise to drive value and customer engagement.