Nikki Tooman of Sticky Digital discusses retention marketing strategies specifically focused on loyalty and 'surprise and delight' tactics to solve retention problems.
Nikki Tooman of Sticky Digital discusses retention marketing strategies specifically focused on loyalty and 'surprise and delight' tactics to solve retention problems.
Jessica Totillo Coster addresses the lack of 'surprise and delight' in modern eCommerce and how to build a brand that isn't just functional, but exciting for shoppers.
Loretta Choy explains how Stitch Fix uses data and human expertise to create personalized shopping experiences that balance predictive science with the art of surprise.