Ingrid and Brian discuss the shift toward experiential gifting and how holiday shoppers are looking for more meaningful, experience-based surprises.
Ingrid and Brian discuss the shift toward experiential gifting and how holiday shoppers are looking for more meaningful, experience-based surprises.
Monika Kochhar explains how brands can optimize for the 'shopper persona' of someone buying for others, focusing on the emotional impact of the gift experience.
A year-end reflection on the most impactful and unconventional brand strategies and cultural moments from the past year.