Super Bowl Advertising

Answer

Explores the massive $20M costs of 30-second Super Bowl ads and analyzes Levi's strategy alongside expert Dr. Marcus Collins.

Source: Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl. on Future Commerce.

Top episodes

1. 1. Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl.

   Future Commerce

   Explores the massive $20M costs of 30-second Super Bowl ads and analyzes Levi's strategy alongside expert Dr. Marcus Collins.

2. 2. Inside the Super Bowl activation boom

   Modern Retail Podcast

   Dives into brand activations and the rising $8 million cost of Super Bowl ads, exploring how brands connect with audiences without traditional commercials.

3. 3. *TEASER* Shopify's CriYeezus Response

   Future Commerce

   Analyzes Shopify's response to the Kanye West Super Bowl ad debacle, focusing on crisis management and brand partnerships.

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