Sunk Cost Fallacy

Answer

Alex Hormozi explains how the sunk cost fallacy can be leveraged in continuity offers and lifetime discounts to increase customer retention.

Source: 22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook on The Game with Alex Hormozi.

Top episodes

1. 1. 22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook

   The Game with Alex Hormozi

   Alex Hormozi explains how the sunk cost fallacy can be leveraged in continuity offers and lifetime discounts to increase customer retention.

2. 2. The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal

   Shopify1Percent

   Exploring VIP loyalty strategies and subscription models through the lens of identity and the sunk cost fallacy.

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   The Bottom Line: Ecommerce Tactics for Profitable Growth

   A masterclass on Facebook ad cost controls that addresses the emotional bias of keeping failing ad creatives running.

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