Sunk Cost Fallacy

Answer

Alex Hormozi explores how the sunk cost fallacy influences customer retention and psychological investment in products.

Source: 22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook on The Game with Alex Hormozi.

Top episodes

1. 1. 22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook

   The Game with Alex Hormozi

   Alex Hormozi explores how the sunk cost fallacy influences customer retention and psychological investment in products.

2. 2. The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal

   Shopify1Percent

   An exploration of subscription models and loyalty strategies, touching on how the sunk cost fallacy keeps customers engaged over time.

3. 3. Debunking Cost Control Myths: My budget isn't spending

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   A discussion on Facebook ad strategies and how the sunk cost fallacy leads media buyers to waste budget on failing creatives.

← Search again on AskThePods