Cody and Taylor discuss Facebook advertising cost controls and explicitly debunk the sunk cost fallacy regarding underperforming creative assets.
Cody and Taylor discuss Facebook advertising cost controls and explicitly debunk the sunk cost fallacy regarding underperforming creative assets.
Adam Levinter discusses subscription models and loyalty strategies, touching upon how the sunk cost fallacy influences consumer behavior and life decisions.
Explores 'Subscription Fatigue' and how brands can leverage sunk cost psychology and identity to retain customers.