Andrei Rebrov, co-founder of Scentbird, discusses managing infrastructure for a perfume subscription and the importance of acquiring high-LTV subscribers.
Andrei Rebrov, co-founder of Scentbird, discusses managing infrastructure for a perfume subscription and the importance of acquiring high-LTV subscribers.
A breakdown of LTV as a crucial ecommerce metric, covering measurement techniques and performance benchmarks for strategy.
An analysis of spend, aMER, and LTV outcomes, featuring data from a high-performing supplement brand to illustrate LTV potential.