Andrei Rebrov, co-founder of Scentbird, discusses strategies for acquiring high-value subscribers and measuring LTV and churn in a subscription-based business.
Andrei Rebrov, co-founder of Scentbird, discusses strategies for acquiring high-value subscribers and measuring LTV and churn in a subscription-based business.
A deep dive into measuring LTV, its role in ecommerce strategy, and actionable steps to increase customer value through loyalty and upselling.
Richard Gaffin and guests discuss forecasting tools and use a high-LTV supplement brand as a case study for performance benchmarking.