Jimmy Kim and Chase Dimond redefine engagement metrics for e-commerce, moving beyond inflated open rates to track actions that indicate genuine intent.
Jimmy Kim and Chase Dimond redefine engagement metrics for e-commerce, moving beyond inflated open rates to track actions that indicate genuine intent.
This episode explores the 'dark side' of metrics, focusing on how to minimize unsubscribes and spam complaints to protect deliverability at scale.
Eric Dyck and Jordan Gordon discuss how evolving spam rules necessitate 'sniper segments' based on precise subscriber engagement data.