Jimmy Kim and Chase Dimond redefine engagement, moving away from vanity metrics to behavioral data that impact inbox algorithms and e-commerce ROI.
Jimmy Kim and Chase Dimond redefine engagement, moving away from vanity metrics to behavioral data that impact inbox algorithms and e-commerce ROI.
A deep dive into recovering email deliverability and engagement, featuring 10 steps to fix stale accounts and identify metrics that signal success.
Explores the 'dark side' of email, focusing on minimizing unsubscribes and complaints by monitoring genuine engagement metrics and personalization.