Structured Data Seo

Answer

Mani Fazeli (VP of Product at Shopify) discusses why structured data is the future of SEO in an era of agentic commerce and AI tools.

Source: Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance on Future Commerce.

Top episodes

1. 1. Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance

   Future Commerce

   Mani Fazeli (VP of Product at Shopify) discusses why structured data is the future of SEO in an era of agentic commerce and AI tools.

2. 2. 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster

   The My Wife Quit Her Job Podcast

   Kurt Elster explains how specific Shopify features and structured data are driving massive sales growth for big brands by leveraging AI-ready search optimization.

3. 3. Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook

   eCommerce Fastlane

   A guide to getting your brand found in AI assistants like ChatGPT and Claude by using structured data and schema markup instead of traditional SEO tactics.

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