Structured Data

Answer

Shopify VP Mani Fazeli discusses how structured data and clean schemas are becoming the foundation of SEO in the age of agentic commerce and AI tools.

Source: Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance on Future Commerce.

Top episodes

1. 1. Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance

   Future Commerce

   Shopify VP Mani Fazeli discusses how structured data and clean schemas are becoming the foundation of SEO in the age of agentic commerce and AI tools.

2. 2. Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook

   eCommerce Fastlane

   Focuses on how to structure Shopify product data specifically for discovery by AI assistants like ChatGPT and Claude, moving beyond traditional Google SEO.

3. 3. Drive More Traffic to Your Store Using Structured Data | Ilana Davis | JSON-LD | Bonus Episode

   Honest Ecommerce

   A deep dive into JSON-LD and how structured data produces rich results for Shopify stores to drive organic traffic.

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