Structured Data

Answer

Mani Fazeli (VP of Product at Shopify) discusses why structured data is becoming the 'new SEO' in the era of AI and agentic commerce.

Source: Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance on Future Commerce.

Top episodes

1. 1. Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance

   Future Commerce

   Mani Fazeli (VP of Product at Shopify) discusses why structured data is becoming the 'new SEO' in the era of AI and agentic commerce.

2. 2. Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook

   eCommerce Fastlane

   Explores 'Content-Led Growth' and how the structure of your Shopify product data determines visibility in AI tools like ChatGPT and Claude.

3. 3. Rank or Die: The Future of SEO in a Zero-Click AI-First World With Jeff Oxford

   Up Arrow Podcast

   Jeff Oxford discusses how structured data and schema markup prepare ecommerce sites for zero-click searches and AI-driven search results.

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