Scott and Michael discuss how to treat Amazon video as a performance marketing channel, using data-driven strategies and search intent to optimize for sales.
Scott and Michael discuss how to treat Amazon video as a performance marketing channel, using data-driven strategies and search intent to optimize for sales.
A deep dive into specific Amazon video tactics to lower CPC and maintain high conversion rates by avoiding video fatigue and leveraging better creative.
Aaron Moore discusses growth strategies for Amazon, including how to handle 'wars' over intellectual property and patents while scaling a brand.