Experts from Fabletics and Tatari discuss TV advertising strategies, specifically comparing linear TV to streaming/Connected TV (CTV).
Experts from Fabletics and Tatari discuss TV advertising strategies, specifically comparing linear TV to streaming/Connected TV (CTV).
Explores how Roku and other streaming platforms are shaping the 'shoppable content' era and the importance of CTV as a primary advertising channel.
Discusses how Walgreens uses streaming TV platforms to deliver shoppable ads and the future of retail advertising in the streaming era.