Focuses on holistic retention strategies, the impact of first-order value on LTV, and key performance indicators for sustainable growth.
Focuses on holistic retention strategies, the impact of first-order value on LTV, and key performance indicators for sustainable growth.
Analyzes where DTC marketers waste time and how to maintain efficiency as acquisition costs and external pressures like tariffs rise.
The hosts discuss major marketing mistakes from the year, focusing on forecasting errors and the tactical adjustments needed to stay realistic.