Explores moving from reactive marketing to proactive strategic planning, highlighting why many brands fail by copying the wrong growth playbooks.
Explores moving from reactive marketing to proactive strategic planning, highlighting why many brands fail by copying the wrong growth playbooks.
Kara Babb discusses overall business strategy for e-commerce, focusing on brand strategy, channel dynamics, and strategic prioritization across platforms.
Focuses on metric-driven strategic planning and execution for e-commerce, specifically looking at high-stakes periods like Q4.