Strategic Planning For Business

Answer

Jennifer Sutton shares tactics for aligning marketing and advertising with overarching business goals through rigorous strategic planning.

Source: Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton

   eCommerce Marketing Podcast

   Jennifer Sutton shares tactics for aligning marketing and advertising with overarching business goals through rigorous strategic planning.

2. 2. The Blessing and Curse of a Hero SKU: Lessons from Building Animalhouse Fitness

   The eCommerceFuel Podcast

   The story of Animalhouse Fitness and the strategic planning required to navigate rapid growth and operational challenges after a viral moment.

3. 3. 224. Why It’s Okay to Ignore Conventional Wisdom in Your Biz

   eCommerce Badassery

   A deep dive into why conventional wisdom might fail your business and how to create a flexible, personalized strategic plan.

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