Richard Gaffin and Taylor Holiday discuss a forecasting framework that bridges the gap between data-driven planning and disciplined execution.
Richard Gaffin and Taylor Holiday discuss a forecasting framework that bridges the gap between data-driven planning and disciplined execution.
A deep dive into the Sun Tzu-inspired philosophy of balancing high-level strategy with the day-to-day tactical execution required to win.
Explores the common friction between brands and agencies regarding the lack of strategy in execution, emphasizing outcome-oriented planning.