Strategic Pivoting

Answer

BK Beauty co-founder Paul Jauregui discusses the brand's strategic shift toward TikTok Shop and how they adapt their business model to maintain growth.

Source: BK Beauty Doubles Down on TikTok Shop on Ecommerce Conversations.

Top episodes

1. 1. BK Beauty Doubles Down on TikTok Shop

   Ecommerce Conversations

   BK Beauty co-founder Paul Jauregui discusses the brand's strategic shift toward TikTok Shop and how they adapt their business model to maintain growth.

2. 2. The Business Pivot That Led to More Customers and Happier Suppliers

   Shopify Masters

   Divy Ojha shares the story of Odd Bunch's evolution, detailing a business pivot that improved supplier relationships and customer satisfaction.

3. 3. Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study

   DTC Podcast

   A data-driven look at how DTC operators plan and forecast, featuring insights on strategic pivots and scenario planning for market risks.

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