Strategic Pivoting

Answer

Paul Jauregui of BK Beauty discusses the brand's strategic shift toward TikTok Shop as a primary growth lever after seven years in business.

Source: BK Beauty Doubles Down on TikTok Shop on Ecommerce Conversations.

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   Paul Jauregui of BK Beauty discusses the brand's strategic shift toward TikTok Shop as a primary growth lever after seven years in business.

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