Strategic Marketing

Answer

Bradley Keefer and Justin Jefferson discuss using Bayesian-powered marketing mix modeling and scenario planning for predictive decision-making.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

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   Bradley Keefer and Justin Jefferson discuss using Bayesian-powered marketing mix modeling and scenario planning for predictive decision-making.

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