An exploration of the duality between brand-building and demand-focused performance marketing, detailing how to navigate budgets and long-term strategy in modern retail.
An exploration of the duality between brand-building and demand-focused performance marketing, detailing how to navigate budgets and long-term strategy in modern retail.
Solo Brands CEO John Merris discusses building lasting connections by using customer feedback to inform high-level marketing campaigns and brand experience.
Ulta Beauty's VP of marketing discusses using agile marketing and the STP framework (Segmentation, Targeting, Positioning) to drive brand advocacy and personalized loyalty.