Bradley Keefer and Justin Jefferson discuss using advanced analytics and scenario planning to move from rearview metrics to strategic, predictive marketing decisioning.
Bradley Keefer and Justin Jefferson discuss using advanced analytics and scenario planning to move from rearview metrics to strategic, predictive marketing decisioning.
This episode explores six critical questions to determine if a brand is built for long-term resilience or just survival, focusing on strategic spend versus tactical execution.
Rodney Mason discusses how brands are shifting their budgets toward creators with a focus on long-term strategic growth rather than just tactical awareness.