Razvan Romanescu of Underlining discusses his formula for creating scalable business models by launching multiple successful brands under one parent company.
Razvan Romanescu of Underlining discusses his formula for creating scalable business models by launching multiple successful brands under one parent company.
True Classic's CEO explains how the brand scaled from a single T-shirt to a multi-category apparel giant through strategic product and marketing diversification.
A case study on resilience and risk management, highlighting the dangers of revenue concentration and the necessity of diversification to avoid bankruptcy.