Strategic Business Planning

Answer

Jennifer Sutton discusses aligning fragmented marketing strategies with overarching business objectives and leadership focus.

Source: Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton

   eCommerce Marketing Podcast

   Jennifer Sutton discusses aligning fragmented marketing strategies with overarching business objectives and leadership focus.

2. 2. Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study

   DTC Podcast

   DTC experts break down data from 540+ operators on how to move from reactive to proactive strategic planning and forecasting.

3. 3. 224. Why It’s Okay to Ignore Conventional Wisdom in Your Biz

   eCommerce Badassery

   A guide to ignoring conventional wisdom in favor of personalized strategic planning for long-term business direction.

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