Emma Schermer Tamir discusses brand identity, customer research, and strategic positioning using the Stanley brand's successful transformation as a primary case study.
Emma Schermer Tamir discusses brand identity, customer research, and strategic positioning using the Stanley brand's successful transformation as a primary case study.
Brand positioning expert Kathy Guzman Galloway explains how to create a clear brand promise and maintain authenticity to drive eCommerce growth.
The Hammersley Brothers discuss escaping the 'sea of sameness' by using the right strategic playbook and effectively placing your brand to attract ideal customers.