Strategic Analysis

Answer

CRO Bradley Keefer and VP Justin Jefferson discuss using Bayesian-powered marketing mix modeling for scenario planning and predictive decision-making in ecommerce.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   CRO Bradley Keefer and VP Justin Jefferson discuss using Bayesian-powered marketing mix modeling for scenario planning and predictive decision-making in ecommerce.

2. 2. What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Marcus Johnson and Nate Elliott provide a deep dive into strategic business analysis and unlikely predictions for the tech and media landscape in 2026.

3. 3. E-commerce: Superstar Weekly Ecommerce Checks

   Ecommerce: The Hammersley Brothers

   Ian and Mark Hammersley explain the 'flying bridge methodology,' focusing on the weekly checks and strategic planning required to hit ecommerce targets.

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