Strategic Alignment

Answer

Jennifer Sutton discusses navigating the fragmented marketing industry by aligning marketing strategies directly with core business objectives.

Source: Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton

   eCommerce Marketing Podcast

   Jennifer Sutton discusses navigating the fragmented marketing industry by aligning marketing strategies directly with core business objectives.

2. 2. How You Can Build an 8-Figure Influencer Marketing Strategy (That Actually Works)

   Shopify Masters

   Kopari’s VP of Marketing, Toril Patel, shares how to build a massive influencer strategy by aligning strategic pillars with specific KPIs.

3. 3. Focusing on Employee Happiness Almost Destroyed Taylor Holiday's Business

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   Taylor Holiday discusses the challenges of realigning a team and business mission when original goals no longer fit the company's direction.

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