Owen Garrity joins the show to discuss how effective brand storytelling acts as a tool for conversion and customer engagement in the modern e-commerce landscape.
Owen Garrity joins the show to discuss how effective brand storytelling acts as a tool for conversion and customer engagement in the modern e-commerce landscape.
Explores storytelling as a central design strategy for creating immersive retail and store experiences, using American Girl as a primary case study.
Co-founder of Rocco, Alyse Borkan, shares how marketing a lifestyle through storytelling is more effective than just focusing on the product itself.