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An update on Sponsored Display advertising and Amazon ad strategies from June 2024.

Source: Recent Developments on Sponsored Display (June 14, 2024) on It's Always Day One.

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1. 1. Recent Developments on Sponsored Display (June 14, 2024)

   It's Always Day One

   An update on Sponsored Display advertising and Amazon ad strategies from June 2024.

2. 2. Careful with the default "Similar to Advertised Products" targeting (Week 25, lesson 2)

   It's Always Day One

   A lesson on avoiding pitfalls with Amazon's default 'Similar to Advertised Products' targeting in Sponsored Display campaigns.

3. 3. The new Brand Profiles tab on the Ad console (Week 12, Lesson 2)

   It's Always Day One

   Explores the Brand Profiles tab on the Amazon Ad console for creating a consistent brand presence.

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